MAYEE

Arttd’inox, founded by Ms. Deepika Jindal in 2003, has long been a name synonymous with luxury and craftsmanship. Under the JSL umbrella, the brand carved a niche by blending traditional artistry with contemporary design, creating stunning, stainless steel home decor inspired by nature. But even the most elegant brands need a refresh now and then. Over time, Arttd’inox’s prestige began to wane—not because the products lost their charm, but because the experience around them, especially the packaging, didn’t quite measure up.